7012
Grade: 10-12
Level: 2
Credit: 0.5
Recommend taking Social Media Marketing in the opposite semester.

Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.

What’s Next? Social Media Marketing

7003Y (7003 A and B)
Grade: 9-12
Level: 2
Credit: 1
Prerequisites: None

Certification Possibility & Required Fees: Microsoft MOS Word ($25) & Microsoft MOS Excel ($25)

In Business Information Management I, students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and make a successful transition to the workforce and postsecondary education. Students apply technical skills to address business applications of emerging technologies, create word-processing documents, develop a spreadsheet, formulate a database, and make an electronic presentation using appropriate software.

What’s Next? Business Information Management II or Business Law

7004Y (7004 A and B)
Grade: 10-12
Level: 2
Credit: 1
Prerequisites: Business Information Management I

Certification Possibility & Required Fees: Microsoft MOS PowerPoint ($25) & Microsoft MOS Excel ($25)

In Business Information Management II, students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and make a successful transition to the workforce or postsecondary education. Students apply technical skills to address business applications of emerging technologies, create complex word-processing documents, develop sophisticated spreadsheets using charts and graphs, and make an electronic presentation using appropriate multimedia software.

What’s Next? Business Law, Statistics and Business Decision Making, or Career Prep I-Work-Based

7008Y (7008A and B)
Grade: 11-12
Level: 2
Credit: 1
Prerequisites: None

CTSO Membership opportunity: DECA- Marketing Education Students Association- $25 Dues

Business Law is designed for students to analyze various aspects of the legal environment, including ethics, the judicial system, contracts, personal property, sales, negotiable instruments, agency and employment, business organization, risk management, and real property.

What’s Next? Business Information Management II, Statistics and Business Decision Making, or Career Prep I-Work-Based

7002Y (7002 A and B)
Grade: 10-12
Level: 2
Credit: 1
Prerequisite: None

CTSO Membership opportunity: DECA- Marketing Education Students Association- $25 Dues

Business Management is designed to familiarize students with the concepts related to business management as well as the functions of management, including planning, organizing, staffing, leading, and controlling. Students will also demonstrate interpersonal and project-management skills.

North Lake Dual Credit option: BMGT 1327- Principles of Management
What’s Next? Statistics and Business Decision Making, or Career Prep I Work-Based

7910 Y (7910 A and B)
Grade: 11-12
Level: 2
Credit: 2

Certification Possibility & Required Fees: OSHA- General ($25)
CTSO Membership opportunity: DECA- Marketing Education Students Association- $25 Dues
Additional Requirements: Students are required to have paid employment of an average of 15 hours per week by the end of the second week of class and to maintain that employment until the end of the school year.
Must be able to provide your own transportation for off campus Practicum Experiences.
Prerequisite: None

Career Preparation I provides opportunities for students to participate in a work-based learning experience that combines classroom instruction with business and industry employment experiences. The goal is to prepare students with a variety of skills for a changing workplace. Career preparation is relevant and rigorous, supports student attainment of academic standards, and effectively prepares students for college and career success.

7022Y (7022 A and B)
Grade: 10-12
Level: 2
Credit: 1

This course is intended to convey the key elements of marketing and the role of Marketing in the organization and society. Marketing is the key channel through which a company interacts with its market(s), and thus is the primary source of revenues and profits. The class will cover the structure, functions and methods employed by marketing in discovering and translating the consumer wants and needs into product and service specifications and then transferring these goods and services from producers to consumers or users.

7005Y (7005 A and B)
Grade: 10-12
Level: 2
Credit: 1

In Money Matters, students will investigate money management from a personal financial perspective. Students will apply critical-thinking skills to analyze financial options based on current and projected economic factors. Students will gain knowledge and skills necessary to establish short-term and long-term financial goals. Students will examine various methods of achieving short-term and long-term financial goals through various methods such as investing, tax planning, asset allocation, risk management, retirement planning, and estate planning.

What’s Next? Securities and Investments or Career Prep I Work-Based

7007Y (7007 A and B)
Grades: 9
Level: 2
Credit: 1 (+.5 Professional Communications Credit)
Prerequisites: None

CTSO Membership opportunity: DECA- Marketing Education Students Association - $25

In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.

7006Y (7006 A and B)
Grade: 10-12
Level: 2
Credit: 1

In Securities and Investments, students will understand the laws and regulations to manage business operations and transactions in the securities industry. Students will identify the differences between saving and investing, explore the concept of compounding to increase investment returns, and identify components of SMART goals as related to setting financial goals.

What’s Next? Career Prep I Work-Based

7019
Grade: 10-12
Level: 2
Credit: 0.5
Prerequisite: None
Recommended prerequisites: Principles of Business, Marketing, and Finance
Recommend taking Advertising in the opposite semester.

Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

What’s Next? Marketing

7018
Grade: 10-12
Level: 2
Credit: 0.5
Prerequisites: None
Recommended prerequisites: Principles of Business, Marketing, and Finance
Recommend taking Sports and Entertainment Marketing II in the opposite semester.

This project based course will help learners develop a thorough understanding of the marketing concepts and theories that apply to sports and entertainment events.This course encompasses the following topics: basic marketing strategies, target marketing and segmentation sponsorship, event marketing promotion planning and implementation of sports marketing plans, and event evaluation and management techniques. Learners will also develop and fine tune their presentation and communication skills as they work on special projects with local sports and entertainment organizations. Learners have the opportunity to network with sports industry professionals through special field trips and sports career days. Learners are encouraged to develop important leadership skills through DECA, an association of marketing learners.

What’s Next? Sports and Entertainment Marketing II

7020
Grade: 10-12
Level: 2
Credit: 0.5
Prerequisites: Sports and Entertainment Marketing I
Recommend taking Sports and Entertainment Marketing I in the opposite semester.

Sports and Entertainment Marketing II is an advanced course designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.

What’s Next? Advertising

2452Y (2452 A and B)
Grade: 11-12
Level: 2
Credit: 1
Prerequisite: Algebra II

Note: This course satisfies a math credit requirement for students on the Foundation High School Program.

Statistics and Business Decision Making is an introduction to statistics and the application of statistics to business decision making. Students will use statistics to make business decisions. Students will determine the appropriateness of the methods used to collect data to ensure conclusions are valid.

What’s Next? Career Prep I-Work-Based Learning